The company helps you identify the ideas and factors which are at the core to higher provision of customer’s needs.  For this reason, we are named IDEACore because if you use our toolset, you will Discover, Design and Innovate in accordance with those Core IDEAs.

From one more viewpoint, when you perform a QFD type anaysis, you zero-in on those factors which are most highly related to delivering the customer needs or goals. If you think of all the control factors as your full set of IDEAs on how you can optimize you design, after you perform your QFD analysis, you find your most important design factors, the “core” of the idea(s).